According to ElevenLabs (@elevenlabsio), AMP, a global creative agency, is integrating Eleven Music into its Sonic Hub platform to enhance its AI-powered audio operating system for brands, agencies, and creators. Michele Arnese, Founder & Global CEO of AMP, stated that the addition of Eleven Music will combine AMP's expertise in brand sound identity with advanced AI music technology. This development enables scalable, data-driven creation and customization of branded audio assets, offering new business opportunities for agencies seeking to differentiate through innovative audio branding solutions. The move highlights the growing trend of leveraging AI to automate and personalize sonic branding in marketing and advertising (source: ElevenLabs Twitter, August 18, 2025).